THE BEST CAMPAIGN YOU'VE RUN
That’s right! I can help you and your business make the best, highest-converting campaigns you've ever run.
Here's what else I can offer:
Let's do it.
Kind regards,
Matt Twort
I build the strategies and journeys that actually convert
I work with businesses at all stages of their lifecycle maturity to produce effective, efficient and impactful workflows and communications.
With clients across many sectors, including education, live sports and entertainment, music and more, and after leading the National Basketball League's lifecycle and digital marketing, I've seen what works across a wide range of audiences.
Work with someone who both strategises and builds. No handing off to colleagues. No time wasting.
Hands-on expertise with Braze, Klaviyo, HubSpot and Mailchimp, with over eight years' experience in lifecycle and digital marketing.
Adaptable to your data maturity and structure. With experience working with Google Cloud, AWS, Snowflake, Hightouch and custom-built CRMs, I can make your data work with your ESP to deliver timely, relevant communications.
AEST hours, Australia-wide, remote-friendly. Flexible and friendly — happy to work from your offices full-time, part-time, or work fully remote.
End-to-end journey architecture: from use case creation to final reporting and analysis. Welcome, nurture, retention, abandoned cart, ticketing, membership and win-back journeys. You name it.
Moving from a legacy ESP? Let's get it right. Data mapping, consent migration, subscription groups and preference centre, IP warming, templates and Content Blocks, QA, dashboards, user roles and more.
A senior lifecycle marketer on call each month for builds, sends, reporting and strategy, without a full-time hire.
Subject lines, journeys, in-app and push copy that sounds like your brand and earns the click.
Every live message mapped, contact frequency checked, data and tests reviewed, with a clear list of fixes.
Journey building, reporting, deliverability and everything in between, tailored to your team's needs and level.
Stood up Braze an implemented an automated workspace fed by GCP data, enriched by a CDP. These improvements resulted in tangible results, as attendance passed 1,000,000 for the first time in the league's modern era (+19% YoY), and the fan database grew 28% YoY to over 1.1 million.
Read the Braze case studyLed the lifecycle side of the student retention project at Open Colleges, one of Australia's leading vocational education providers. Worked with the BI team to find out why students enrolled then withdrew before paying, then led fixes across the website and Braze journeys.
Full workspace set-up, consent and data migrated, IPs warmed, templates and Canvases rebuilt, and automations tuned once live. These migrations across clients increased marketing conversions and effectiveness, while dramatically trimming unwanted build hours for full-time team members.
When Matt took over lifecycle marketing for Open Colleges and Alffie at Ripple Group, we had little more than a handful of basic emails. He completely reimagined our customer journeys, building a suite of programs that support students at every stage, from researching and enrolling through to studying and graduating, all backed by rigorous measurement and A/B testing. Matt works brilliantly with every team, from marketing and tech to product and support, as well as external partners, and his real superpower is turning complex initiatives into clear, achievable steps everyone can get behind.
Ilinka ArmientoChief Experience Officer, The Ripple GroupA discovery call, a one-page audit of what's live and what could be improved, then a follow-up call to walk you through it.
All prices in AUD, plus GST.
One automated journey, planned, built, tested and launched.
From$2,500Migrate from your existing ESP, with your audience, permissions, journeys and deliverability transitioned smoothly.
From$9,600From 4 days of work each month. At your office or fully remote.
From$4,800/moUpskill your team to unlock new skills at your business. Need one-on-one coaching instead? Let's talk about alternative pricing.
From$2,50030 seconds. Drag your finger or your mouse to catch the good stuff.
Tell me what you're working on and what you're aiming to achieve. From there, we'll create a clear plan and strategy to help you and your business hit your goals.
I reply within four business hours.
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